Website design
A training institute that has to look like an institution
BTIA Institute trains translators and interpreters for careers in diplomacy, NGOs and corporate Africa. Credibility is the product, so the site has to carry it before a single course is sold.
The client
The Bureau of Translation, Interpretation and Bilingual Administration is an African training institution specialising in translation, interpretation and bilingual administration. It offers online courses, certification programmes and career guidance for professionals heading into diplomacy, NGOs and the corporate sector, and provides translation services of its own.
What the site had to do
- Institutional credibility, because a certificate is only worth what the issuer is worth
- Courses and certification explained separately from the services
- Career guidance, since students are buying an outcome not a course
- Reach across Africa, not one city
What we built
1
A presence that reads as an institution. Structure, language and presentation appropriate to a body issuing certification, because in this field the institution’s standing is the product.
2
Courses and certification, set out properly. Online training and certification programmes explained so a working professional can see the commitment and the qualification before enrolling.
3
Career guidance as part of the offer. Students are buying a career in diplomacy, NGOs or corporate translation, so the path to it is part of what the site sells.
4
The translation services alongside. The institute’s own translation and interpretation work, kept distinct from the training so neither audience is confused.
What the site does now
- Presents the institute with the standing certification requires
- Explains courses and certification programmes
- Sets out career paths in diplomacy, NGOs and corporate translation
- Keeps the translation services distinct from the training
Want one that works this hard?
Thirty minutes, no pitch. We will tell you what is costing you enquiries.
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Which part of yours is still manual?
Bring the thing that is stuck. We will tell you straight whether a website fixes it.
