Instagram Reels is a video feature in Instagram which allow business owners to express the authenticity of their business.

There are things to remember to ensure engagement with your target customers.

Do inspire creation, giving a sense that anyone can join in and create.

Do share original & authentic content created with the Reels camera.

Do use the Reels music library & audio tools.

Do stay relevant to cultural moments & topics.

Do pull the viewer in quickly – the more intriguing, the better.

Do have a fun surprise or twist.

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