How to identify and Reach Your Target Audience on Instagram

Wendy Love
“Instagram has quickly taken the social media world by storm. 📱😨 With more than 300 million users who share more than 70 million photos and videos each day, Instagram has grown from a network of close friends sharing photos to a global community of consumers and brands sharing moments and telling stories as they happen.

Just like its popular peer networks, Instagram has gradually added ads to the mix. Much to early adopters’ dismay, gone are the days of the ad free feed. 🙁 But that doesn’t mean you have to jump on the paid social bandwagon to make the most of Instagram for business. Not yet, at least.

Here are three ways to find and engage your target audience on Instagram the old fashioned way – completely ad free. 😲🤔👌

✅1. TARGET NICHE GROUPS AND COMMUNITIES WITH HASHTAGS
Use hashtags with relevance to your content to search several groups and communities on the Explore page on Instagram where they show a lot of photos of different things that varies with every user’s interests, following, and likes.

✅2. SHARE THE LOVE WITH @MENTIONS
The best way to tap into the already bustling Instagram community is by interacting directly with your peers and target audience through @mentions. Identify popular accounts that your audience already follows and @mention them in a relevant and authentic way.

✅3. ADD CONTEXT OF PLACE AND BRAND WITH LOCATION TAGGING
If there is a local aspect to your business and the photo you’re sharing, be sure to tag the location. Tag photos taken at your location to strengthen the connection between the content and your brand/business name when they get extra exposure and play in popular hashtag feeds.

There you have it. Three easy-to-execute tactics for building your Instagram audience and boosting engagement. 😉⭐ Of course, as with any marketing endeavor, you should be operating with a social media strategy to guide you. Keep tabs on how you’re doing and what’s workin

Do you have any tips that you can share with us? Comment down below! 😊👌