Word of mouth marketing (WOMM)

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth.

Traditionally, word of mouth marketing was spread from one person to another based on recommendation.

Modern word of mouth marketing describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand.

92% of people trust recommendations from friends and family over any other type of advertising.

88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

74% of consumers identify word of mouth as a key influencer in their purchasing decisions.

only 33% of businesses are actively seeking out and collecting reviews.

Advantages of Word of Mouth Marketing

Grow sales without the ad spend:
Build a community not a commodity:
More funding, more freedom:

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