Website design
An agency site that has to survive its own audience
Houston Hype sells digital marketing, which means every prospect judges the agency’s own site before anything else. It had to carry the services, the work, the people and the ask.
houstonhypemarketing.com
The client
Houston Hype Marketing is a Houston digital marketing agency working on strategy, search and paid media for businesses that want sustainable growth rather than a spike. It positions itself on transparency and data over guesswork.
What the site had to do
- A site good enough to be evidence, since the product is marketing
- Proof of work, because agency claims are cheap
- Real people, as buyers want to know who they will deal with
- A booking route from anywhere on the site
What we built
1
Services, Projects and Blog doing separate jobs. Services for what is on offer, Projects for proof, Blog for the people still deciding. Each answers a different visitor rather than repeating the same pitch.
2
Named people, not stock anonymity. The team on the site with names and roles, plus quality-of-team credentials, because an agency asking for retainer money has to show who does the work.
3
A stated point of view. The positioning is explicit: strategy over guesswork, deep market insight, transparent and data-driven. That gives a prospect something to agree with, which is how agencies get shortlisted.
4
Three ways in, and one always visible. Three enquiry forms across the site, with Get in Touch pinned in the header so the ask never scrolls away.
What the site does now
- Separates services, proof and thought leadership
- Names the team and their credentials
- States a clear positioning a prospect can react to
- Keeps a booking route visible on every page
Want one that works this hard?
Thirty minutes, no pitch. We will tell you what is costing you enquiries.
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Which part of yours is still manual?
Bring the thing that is stuck. We will tell you straight whether a website fixes it.
