Website design

Two services in one, real numbers up front, one way to start

Destination by JA is a travel and study-abroad consultancy with dual expertise most agencies don’t have — booking the honeymoon and the corporate retreat on one side, processing university admissions and visas on the other. A client planning a graduation trip while applying for a master’s is buying both at once, so the site had to prove both sides are handled by people who actually know the work.

destinationbyja.com
The client

Destination by JA connects travelers to their next trip and students to their ideal schools abroad, run by co-founders Jesutomisin Adeyemi (HR, finance, agile project management) and Anuoluwapo Adeyemi (law, operational resilience, risk management). Their legal and operational background is what makes the study-abroad side credible — visa regulations and educational compliance aren’t guesswork.

What the site had to do
  • Explain the dual expertise without it reading as two unrelated businesses bolted together
  • Put proof ahead of promises — a 95% visa approval rate means more than any adjective
  • Make the founders’ credentials visible, since international admissions and visas are trust-sensitive decisions
  • Separate travel clients from study-abroad clients so each finds language that matches their goal
  • One way to start, not a scattered set of contact methods
What we built
1

The dual-expertise story told as one advantage, not two services — travel and education consulting positioned as synergistic, so a client sees both sides working together rather than picking one.

2

Four numbers doing the trust-building — 95% visa approval rate, 24/7 support, 500+ happy clients, 10+ years combined expertise — placed where a hesitant client is deciding whether to book.

3

Founder credentials spelled out in full (SHRM-SCP, ACIArb, ISO 22301, and the rest), because a legal and HR background behind a visa application is the difference between confidence and a guess.

4

ICARE values given as five short, distinct principles rather than one paragraph of company-speak — Integrity, Excellence, Accountability, Customer-Centricity, Reliability.

5

One route in. Book Free Consultation as the standing call to action, backed by a direct phone number for anyone who’d rather talk first.

What the site does now
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