How to use email for marketing

Email Marketing has been and will always be one of the most effective way to reach your audiences.

The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019).

What Is Email Marketing?

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers.

We have here the steps on how to build your email marketing

You start with your list

Building your email list often time is a challenge, its like testing which campaign should work. It is important that you are clear with your strategies to ensure that your campaign is clear with your targetted audiences.

Adding a sign up button on your website or social media platform will help your build your email list. You can also use your promotion registration forms to capture email from your targetted audience.

Choosing an Email Marketing Service

Before you can email anyone, you need their permission. There are a lot of email marketing service provider to choose from. While buying email lists may sound like a great shortcut, it isn’t. And we do not recommend it.

We also do not recommend adding emails from people’s business cards that you collected at conferences. Unless you have express permission to send them your email newsletters, your emails are spam. And it doesn’t serve your business anyway.

Improving Your Email Open Rates

This section is super important because even with all of the hard work you’ve done to grow your email list and segment it, you won’t benefit from any of it unless your emails actually get opened.

1. Avoid Spam Filters
2. Remove Inactive Subscribers to Keep Your List Fresh
3. Make Your Subject Line Stand Out
4. Write Like a Friend
5. Optimize for Mobile

Mobile email accounts for 67% of all email opens, depending on your target audience, product, and email type. You simply can’t afford to ignore your mobile users, you have to appeal to them.

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